Buzz
MediaPost MarketingDaily
May 2, 2012
The Next Phase of Social MarketingCrowdtap CEO & Founder Brandon Evans on why marketers must focus on how to activate fans — turning them into brand advocates and essentially evolving their social media presence into a research lab, idea store, and full-fledged peer-to-peer marketing channel.
TechCrunch
April 20, 2012
Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar
Crowdtap launches it’s new mobile app and Challenge Action for iPhone, as well as a Facebook app that allows brands to instantly activate their fans into peer influencers.
AdAge
March 6, 2012
Why Influencer Marketing Isn’t About the ‘Influencers’
Crowdtap CEO Brandon Evans writes on the hot “influencer marketing” space and why brands shouldn’t solely rely on scores when identifying and activating their key advocates.
OMMA Magazine
March 2, 2012
Crowdtap: Getting More From Brand Ambassadors
Beyond accumulating “likes,” what can brands do to reach and interact with consumers? So-called “brand-to-fan” connector and influencer marketing start-up Crowdtap has got a few ideas.
PSFK
December 21, 2011
Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement
In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.
Mashable
December 19, 2011
Announcing the 2011 Mashable Awards Winners
The fifth annual Mashable Awards honors the best in Mashable‘s core content areas: Social Media, Tech, Business and Entertainment. After several months of nominations and voting, Crowdtap was named “Up-and-Coming Social Media Service”.
Digiday
December 6, 2011
How Crowdtap Speaks Millennials’ Language
Built from Brandon Evans’ experience marketing to millenials at Mr. Youth, Crowdtap aims to connect brands with their most enthusiastic customers.
AdWeek
November 28, 2011
Crowdtap Creates Scalable Word of Mouth
Crowdtap is a new marketing channel for brands looking to turn their influential consumers into advocates.
Fast Company
August 3, 2011
CrowdTap’s Quest To Measure Brand Influence In The Age Of Social Media
In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, “Brand Influence.”
AdWeek
July 29, 2011
Crowdtap lands $7M to ‘gamify’ brand interactions
In four months, the startup has acquired 150,000 users, run campaigns from dozens of brands, and partnered with a handful of ad agencies.
Tech Crunch
July 27, 2011
Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers
Crowdtap announced today that it has raised $7 million in series A funding. The round was led by Foundry Group, with participation from GSA Venture Partners and social media agency Mr. Youth.
Mashable
July 6, 2011
7 Winning Examples of Game Mechanics in Action
Getting product feedback is a costly and challenging effort. Therefore, most marketers have come to loathe ineffective surveys and expensive focus groups. Enter Crowdtap, the hot New York City startup launched earlier this year…
TechCrunch
June 17, 2011
Brand-To-Fan Connector, Crowdtap, Hits $1 Million Revenue With 115,000 Members
A New York City startup that helps brands connect with and reward their fans via Facebook, Crowdtap, recently crossed the $1 million revenue mark for 2011, with 115,000 active members and about 50 major brand clients, chief executive officer Brandon Evans reported today.
iMedia Connection
May 16, 2011
How to unleash the power of your brand’s crowd
Before you can tap the power of your brand’s crowd, you need to understand what a brand crowd is — and more importantly, what it isn’t.
iMedia Connection
April 25, 2011
Start-Up Watch COD: Crowdtap makes influential people available to brands on demand
We all understand the value of consumer feedback for marketing ideas. By involving consumers at various stages of products and marketing program development, we can drive better results and a more efficient use of resources.
Social Times
March 21, 2011
Crowdtap Launches Consumer Research/Activation Platform
Using a self-service, pay-per action model, Crowdtap is designed to help brand marketers and agencies tap targeted crowds of consumers for real-time research and peer-to-peer marketing actions that include sponsored house parties, sampling and online content sharing through social networks.
CNN
March 16, 2011
CNN SXSW Interactive wrap up
CEO Brandon Evans speaking at the Crowdtap Launch Party is featured on CNN’s SXSW Interactive wrap up
AdAge
March 11, 2011
Eight SXSW startups that Ad Age can love
Crowdtap is a game-ified approach to crowd-sourced marketing. Think Nielsen BuzzMetrics meets “The Apprentice” with real Madison Avenue traction. This startup comes from New York-based social agency Mr. Youth, whose managing partner, Brandon Evans, is CEO of Crowdtap.
USA Today
March 11, 2011
Tech titans crash start-ups’ party at SXSWi fest
Crowdtap CEO Brandon Evans has a simple, three-pronged plan: be creative in communications, events and promotions to grab attention “true to the online-marketing researcher’s brand”; “avoid the pack mentality” and appeal to industry influencers with a special offering or VIP party; and throw a wingding of a party.
Business Insider
March 3, 2011
Imagine being over two thirds of the way to your 2011 revenue goal
Crowdtap is a service that lets brands reach out to specific demographics to ask marketing questions. Users answers these questions in a game format in exchange for cash, free products, or donations to various charities.
Adotas
March 3, 2011
Crowdtap opens social marketing game to all brands
The 50,000 members who have signed up with Crowdtap via their Facebook logins earn real-world rewards or donations to charities by “collaborating with brands” in a game-like environment. During a successful six month beta period with top brands and agencies, members received more than $100,000 in rewards for themselves or gifts to preferred charities.
NY Tech Meetup
March 1, 2011
Crowdtap launches at NY Tech Meetup
Check out this video of Crowdtap Founder & CEO, Brandon Evans, launching Crowdtap at the New York Tech Meet Up.
PR Week
March 1, 2011
Crowdtap opens its platform to marketers
Social media consumer participation tool Crowdtap has opened its platform to marketers. The service has been in beta up until now, with Weber Shandwick and GolinHarris among the agencies that have partnered with service. The service allows brands to gain insight into targeted crowds and consumers with such things as games and polls, and then leverages those actions to gain influence in the social and peer-to-peer sphere.
Direct Marketing News
March 1, 2011
Crowdtap Launches social marketing platform
Social marketing and research platform Crowdtap launched March 1. The site allows brands to crowd-source research and drive word-of-mouth campaigns. Consumers can earn points towards rewards such as gift cards or free products by participating on the site.
PR Newswire
March 1, 2011
Crowdtap launches the first on-demand consumer participation network
After an enormously successful beta with over 25 Fortune 500 brands and partnerships with top agencies that include GolinHarris, Kirshenbaum Bond, Mr Youth and Weber Shandwick, Crowdtap is opening its platform to all marketers. Crowdtap will celebrate their launch at their official party on March 13th at South by Southwest.
Influencer 10 Conference
October 1, 2010
Crowdtap founder & CEO at Influencer 10 conference
Check out this video of Crowdtap Founder & CEO, Brandon Evans, talking about the power of consumer influence in social media on brand decisions.